In today’s competitive marketplace, having a strong brand presence is essential. As more consumers turn to online shopping, establishing your brand on Amazon can set you apart from competitors. So, how can you do it?

Creating an Amazon Brand Storefront is a fantastic way to do just that. An Amazon Brand Storefront is a customizable page on Amazon where you can display your products, tell your brand's story, and engage with customers. 

Learn everything you need to create an Amazon Brand Storefront in this blog. 

What is an Amazon Brand Storefront?

An Amazon Brand Storefront is a customizable landing page that showcases your brand and its products. Unlike standard product listings that focus solely on individual items, a storefront allows you to present your entire range of products in a visually appealing manner. 

You can include images, videos, and text that reflect your brand’s identity and values. You can share information about your company’s mission, values, and the inspiration behind your products. This connection with customers can foster loyalty and encourage repeat purchases.

Benefits of Having a Brand Storefront

Having a storefront not only enhances visibility but also builds customer trust and loyalty by providing a professional presentation of your offerings. Following are the advantages of creating an Amazon Brand Storefront:

• Increased Brand Awareness: A storefront helps consolidate your brand identity on Amazon, making it easier for customers to recognize and remember you.

• Enhanced Customer Experience: By organizing products into categories and providing rich content, you create a more engaging shopping experience.

• Showcase Your Story: You have the opportunity to communicate what makes your brand unique and why customers should choose your products over others.

• Access to Marketing Tools: With a storefront, you can utilize various marketing tools provided by Amazon to promote your products effectively.

Requirements for Creating an Amazon Brand Storefront

Before you can create an Amazon Brand Storefront, there are a few prerequisites you need to meet. These include the following:

• Seller Central Account

•  Amazon Brand Registry

Here is a step-by-step guide to create a seller account and register your brand. Continue reading.

1. Setting Up Your Seller Account

Follow these steps to create a seller account on Amazon:

• Go to the Amazon Seller Central website and sign up for an account.

• You’ll have the option between an Individual plan (pay-per-sale) or a Professional plan (monthly subscription). The Professional plan is recommended if you plan to sell more than 40 items per month.

• Fill out all required information about your business, including payment details and tax information.

Note: Having a professional seller account is important because it gives you access to additional features that enhance your selling capabilities.

2. Enrolling in Amazon Brand Registry

Amazon Brand Registry protects your brand and provides access to enhanced marketing tools. Follow these steps to register your brand: 

• Make sure that you have a registered trademark for your brand in the country where you want to enroll.

• Prepare necessary documents such as trademark registration numbers and images of your branded products.

• Go through the application process on the Brand Registry page on Seller Central.

Once enrolled, you'll gain access to tools that help manage your product listings better and protect against unauthorized sellers.

How to Create an Amazon Brand Storefront?

Once you are done with creating a seller account and registering your brand, the next step is to create an Amazon Brand Storefront. And how you can do it is a question worth answering. Here is a list of all the steps to create your Amazon storefront:

• Step 1: Access the Brand Store Builder

• Step 2: Set up Your Store

• Step 3: Design Your Homepage

• Step 4: Build Subpages and Add Store Content

• Step 5: Preview and Submit Your Storefront for Review

• Step 6: Promote Your Amazon Brand Storefront

• Step 7: Monitor Store Efficiency

Here is the detailed overview of each of these steps.

Step 1: Access the Brand Store Builder

The first step in creating your storefront is accessing the Store Builder tool within Seller Central. Here’s how you can do it:

• Log into your Amazon Seller Central.

• Navigate to the “Stores” tab in the main menu.

• Go to stores and then choose “Manage Stores”. 

• Click “Create Store” and choose your brand if you have multiple brands.

This will take you into the interface where you can start building your storefront.

Step 2: Set Up Your Store

Once you're in the Store Builder, set up your store by following these instructions:

• Select the brand for which you're creating the storefront from the dropdown menu.

• Provide a name for your store that reflects your brand identity.

• Add high-quality images of your logo that will represent your brand throughout the store.

Moreover, the Amazon Store Builder tool provides simple drag-and-drop options to design your storefront with layout templates. Following are the available options to choose from:

• Single Product Showcase: Highlight one product with a bigger image and detailed description. 

• Product Grid: Present several products in a grid layout, perfect for extensive catalogues.

• Lifestyle Photos: Include premium images that display products in actual scenarios to emphasize brand identity.

• Video Segment: Utilize videos to showcase product characteristics or the brand narrative. 

Step 3: Design Your Homepage

The homepage creates the first impression of your brand. Follow these guidelines to design homepage of your brand:

• Choose from various templates provided by Amazon based on how you want to layout your store.

• Use content blocks to add images, videos, product listings, and text sections that highlight key features of your brand or specific products.

• Make sure visuals are high-quality and cohesive with your branding—this includes colors, fonts, and imagery style.

A well-designed homepage captures attention and keeps visitors engaged longer.

Step 4: Build Subpages and Add Store Content

Organizing products into categories helps customers find what they’re looking for quickly. 

• Create additional pages for different product categories or collections (e.g., bestsellers or seasonal items).

• Utilize Tile Manager to arrange content effectively across different pages. It creates visually appealing layouts.

• Upload product photos and videos. Make sure visuals are high-quality, comply with Amazon’s image standards, and represent your brand identity.

• Incorporate product listings and connect your items to every area of your store.

• Utilize text boxes to detail collections, highlight features, and narrate your brand’s story. This can assist with SEO and offer information to customers.

Step 5: Preview and Submit Your Storefront for Review

Use the Preview tool to view the store that you have just created. Preview how it looks on both desktop and mobile devices; make adjustments as necessary. Review all content for accuracy and ensure it complies with Amazon’s creative guidelines regarding image sizes and text limits.

Once you are satisfied with all the layout and content, submit your store for review. After Amazon approves your store which can take a few days, your store will be visible to customers and you will be able to promote it via Sponsored Ads or social media.

Step 6: Promote Your Amazon Brand Storefront

Once your storefront is set up, promote it using following strategies:

• Sponsored Ads: These advertising options help increase visibility among potential customers actively searching for similar items.

• Social Media: Using social media helps you reach more people, not just your current customers. 

• Email Marketing: Email marketing is one of the most effective ways of driving traffic and also nurtures relationships with your customers.

Step 7: Monitor Store Efficiency

Amazon offers Store Insights, a collection of analytics that assists you in monitoring metrics such as:

• Traffic: The number of visitors that come to your store.

• Sales: Income earned from your retail location.

• Engagement: Identify the top-performing pages or products.

These insights will help you improve weak areas, enhance your store designs and optimize your marketing approach.

After following all these steps, you'll now have a brand store that enhances visibility and builds loyal customers by differentiating products from competitors.

Final Thoughts

Brand Storefront can significantly boost your brand’s visibility and sales. By following the steps in this guide, you can set up a professional and attractive storefront that will attract more customers. 

Start by meeting the prerequisites, planning your storefront, and designing it to reflect your brand. Add your products, optimize them for SEO, and enhance the user experience. 

Finally, monitor and analyze your performance to make data-driven improvements. With the right preparation and effort, your Amazon Brand Storefront can become a powerful tool for your business. 

Frequently Asked Questions (FAQs)

Who can create a Brandstore?

Any seller or agency enrolled in the Amazon Brand Registry can create their Brandstore. You just need to have a trademark and documentation proving your ownership. 

What is the maximum number of pages I can include in my Amazon Brand Store? 

You can include several pages in your Amazon Brand Store to highlight various categories, collections, or themes. Every page may contain subpages for enhanced organization, based on your brand's catalog and framework. 

Is it possible to edit my Brand Store once it has been published? 

Yes, you can modify and revise your Amazon Brand Store at any time. All modifications you apply will undergo Amazon's review procedure before being published, which may take 1-3 days. 

How many followers do you need to make an Amazon storefront? 

You typically need between 1,000 to 10,000 followers to create an Amazon storefront.

How do I get to storefronts on Amazon?

To find storefronts on Amazon, you can use the search bar on the Amazon website, look for links on product pages, or enter the storefront's URL directly in your browser.

What is the difference between Amazon Store and storefront?